Love (Robert Indiana)

A high-quality art print of a vintage 1960s matchbook featuring Robert Indiana’s iconic LOVE motif, one of the most recognizable works of American Pop Art.

First conceived as a painting in 1964 and later adapted into sculpture, prints, and commercial designs, Indiana’s LOVE became a defining visual statement of the 20th century. Its bold, stacked typography with a tilted “O” in vibrant colors evokes both modernist precision and emotional immediacy, reflecting the artist’s interest in language and graphic design.

Indiana originally created LOVE for a Museum of Modern Art Christmas card in 1965, and it quickly transcended its origins to become a cultural phenomenon. The design has since been reproduced worldwide in various forms, from postage stamps to monumental sculptures installed in cities like New York, Philadelphia, and Tokyo. This matchbook exemplifies how Indiana’s work blurred the lines between fine art and everyday objects, reinforcing his belief that art should be accessible and embedded in daily life.